We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.
Who we are
Whittard Trading Ltd collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
The personal information we collect and use
In the course of us providing products and services to you, we may collect the personal information that you provide. This information may consist of:
Name, address, phone number, delivery address, email address, credit card details and details of the items you've ordered, and online identifies such as cookies and IP addresses.
How we use your personal information
We use this information in a number of ways:
To ensure the smooth processing & delivery of your order, or to contact you if there is a problem with your order.
To allow us to make any subsequent visits you may make to our website as easy as possible, meaning you don't have to resubmit certain information each time you shop with us.
To occasionally contact you should we have any offers or information related to the goods you purchased with us previously.
To trigger abandonment emails (e.g. to remind you if you have left something in your online basket). For account holding customers only. You are able to unsubscribe at any time by clicking the link at the bottom of the emails you receive.
To profile our customer database to help us improve our service and product range and to help us attract similar customers. This may involve working with third party analysis companies.
To deliver relevant website content and advertisements to you. This may involve working with third party companies.
Our website may also use a website recording service which may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected by this service is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting, and is not shared with anybody else.
Who we share your personal information with
We occasionally share your personal information with reputable third party providers who help us provide and offer products and services to you and who take the security of your personal information seriously. This may include sharing your email address with third parties (such as Facebook and Google) to generate targeted Whittard advertisements on their sites. This will not result in such companies emailing you. If you do not wish to receive these targeted advertisements, you can update your settings directly on each third party’s site.
We may transfer your personal information to third party providers located outside the European Economic Area (EEA) to provide services to you, for example where you have asked us to deliver your product to an address outside the EEA. We have in place appropriate contractual safeguards with those third party organisations that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.
How long your personal information will be kept
We will hold your personal information for no longer than necessary but in any event no longer than 6 years after (i) you cease to be a customer (ii) our last communication with you (unless we are legally required or have a legitimate business interest to retain it. Reasons we can collect and use your personal information We rely on the following lawful bases: our legitimate interests, consent from you (if applicable) and for the purposes of concluding a contract with you as the legal grounds for collecting and using your personal data. Our legitimate interests are providing or offering our products or services to you.
Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:
require us to correct any mistakes in your information which we hold
require the erasure of personal information concerning you in certain situations
receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
object at any time to processing of personal information concerning you for direct marketing
object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
object in certain other situations to our continued processing of your personal information
otherwise restrict our processing of your personal information in certain circumstances
For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.
If you would like to exercise any of those rights, please:
email, call or write to us (see ‘How to contact us’ below)
let us have enough information to identify you e.g. name and email address,
let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
let us know the information to which your request relates
If you are an existing customer, we will occasionally contact you via email or mail about Whittard of Chelsea products and services that we believe would be of interest and benefit to you. If you would prefer not to receive this information you can OPT OUT at any time by clicking the unsubscribe link in the email. To opt out of postal mailing contact us at email@example.com.
If you are an existing customer we will also contact you via email to let you know if you have left items in your basket that you have not purchased. If you would prefer not to receive this information you can OPT OUT at any time by clicking the unsubscribe link in the email.
Opting out of marketing emails will not prevent you receiving targeted advertisements on third party sites. If you do not wish to receive these targeted advertisements, you can update your preferences and settings directly on each platform’s site.
We’re constantly reviewing how we keep in touch with our customers, in order to make sure that we’re bringing you the information you want, when you want it. And with the new General Data Protection Regulation (GDPR) that came into effect on the 25th May 2018, you’ll have even more control over your own data – which can only be a good thing!
If you’d like to get in touch with us to unsubscribe or regarding GDPR, or would like to exercise your right to erasure or place a subject access request, you can get in touch with our friendly customer service team on +44 1993 223 733 or at firstname.lastname@example.org
Keeping your personal information secure
We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
Whittard of Chelsea use the latest Secure Server Technology to ensure that all data submitted through our website is protected to the highest standards.
Secure Socket Layer (SSL) encryption is used to ensure that all credit card and transactional information is secure. You can tell when the web page your using is secure as the letters 'https' will replace 'http' in the browser address window. You will also notice a yellow padlock appear either next to your browser address window or at the bottom of your browser window.
Verified by Visa and Mastercard® Securecode™
Whittard of Chelsea also use Verified by Visa and Mastercard® Securecode™ services to ensure our payment cards are as secure as possible. These services help protect your card against fraudulent use online. If you forget your Verified by Visa or Mastercard® Securecode™ passwords, you will have to contact the service providers directly as this is not information that is available to Whittard of Chelsea.
How to complain
We hope that we can resolve any query or concern you raise about our use of your information.
The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.
Changes to this privacy notice
This privacy notice was last updated on 10th November 2022.
We may change this privacy notice from time to time. You should check this policy occasionally to ensure you are aware of the most recent version.
How to contact us
Please contact us if you have any questions about this privacy notice or the information we hold about you.
If you wish to contact us please send an email to email@example.com, write to Customer Services First Floor West, 25 Western Avenue, Milton Park, Abingdon, Oxfordshire, OX14 4SH , or call +44 1993 223 733.
Do you need extra help?
If you would like this notice in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).