{"title":"The Chelsea Collection","description":"\u003cp\u003eTimeless British design, hand-finished in England with luxurious 22ct gold detailing.\u003c\/p\u003e","products":[{"product_id":"the-sloane-mug","title":"The Sloane Mug","description":"\u003cp\u003eA beautifully designed mug that elevates the ordinary into the exceptional.\u003c\/p\u003e\n\n\u003cp\u003eHand finished with 22ct gold detailing, the Sloane Mug brings a moment of quiet luxury to your everyday drinking rituals.\u003c\/p\u003e\n\n\u003cp\u003eEach piece of our Chelsea collection blends classic British style with modern simplicity. Inspired by the effortless sophistication of our London birthplace, and then crafted in the potteries of Staffordshire; Britain's historic home of fine ceramics.\u003c\/p\u003e\n\n\u003cp\u003eConsidered. Elegant. Genuinely pleasing to hold. We believe the best mugs are more than vessels for tea or coffee. 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