{"title":"Matcha Green Tea","description":"\u003cp\u003eFrom ceremonial matcha to essential tools, discover the art of matcha at home.\u003c\/p\u003e","products":[{"product_id":"cotton-white-matcha-bowl","title":"Cotton White Matcha Bowl","description":"\u003cp\u003eThe essential vessel for beautifully prepared matcha.\u003c\/p\u003e\n\n\u003cp\u003eInspired by the traditional Japanese chawan, this generously shaped ceramic bowl is designed to give your bamboo whisk the space it needs to create a smooth, velvety foam.\u003c\/p\u003e\n\n\u003cp\u003eIts wide, rounded form sits comfortably in the hands while retaining warmth beautifully, making every matcha moment feel a little more mindful.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for whisking ceremonial-grade matcha in the traditional way, whether you're beginning your matcha journey or refining an established ritual.\u003c\/p\u003e\n\n\u003cp\u003eA thoughtful addition to any matcha collection.\u003c\/p\u003e","brand":"Whittard of Chelsea","offers":[{"title":"Default Title","offer_id":55850091905409,"sku":"357350","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8223\/8849\/files\/357350-cotton-white-matcha-bowl_1.avif?v=1790682085"},{"product_id":"vanilla-matcha-powder","title":"Vanilla Matcha","description":"\u003cp\u003eMatcha with a deliciously smooth twist.\u003c\/p\u003e\n\n\u003cp\u003eOur matcha is stone-ground into a powder of remarkable fineness, a rich source of natural antioxidants and full of vivid, earthy character.\u003c\/p\u003e\n\n\u003cp\u003eWe've then added layers of natural vanilla flavouring for a gentle, creamy sweetness that perfectly softens matcha's intensity without ever overwhelming it. All while staying naturally sugar-free.\u003c\/p\u003e\n\n\u003cp\u003ePrepare it the traditional way: two scoops with a bamboo chashaku, a splash of water at around 70 degrees C, then whisk briskly in a W-shaped motion with a bamboo chasen until frothy. Or simply whisk into hot or cold milk for a wonderfully creamy vanilla matcha latte.\u003c\/p\u003e","brand":"Whittard of Chelsea","offers":[{"title":"Default Title","offer_id":55854051000705,"sku":"356444","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8223\/8849\/files\/356444-Vanilla-Matcha_1_861e141f-2780-4cd2-b387-48083286ef85.png?v=1790682089"},{"product_id":"matcha-ceremonial-grade-green-tea-powder","title":"Matcha Ceremonial Grade Green Tea Powder","description":"\u003cp\u003eMatcha translates simply: ma for powder, cha for tea. But there's nothing simple about what's in this tin.\u003c\/p\u003e\n\n\u003cp\u003eOur organic ceremonial-grade matcha comes from the volcanic slopes of Makinohara in Japan. The tencha leaves are shade-grown for weeks before harvest, encouraging their vivid green colour and exceptionally smooth character, before the finest first-flush shoots are slowly stone-ground into an impossibly fine powder.\u003c\/p\u003e\n\n\u003cp\u003eThe result is vibrant, aromatic and naturally delicate, with soft nutty sweetness, gentle vegetal notes and a remarkably smooth finish.\u003c\/p\u003e\n\n\u003cp\u003eWhisk two scoops with 70 °C water in a rapid W-shaped motion until a fine foam forms. Bright, silky and wonderfully serene, it's a moment of calm in every bowl.\u003c\/p\u003e","brand":"Whittard of Chelsea","offers":[{"title":"Default Title","offer_id":55854050935169,"sku":"320671","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8223\/8849\/files\/320671-Matcha-Ceremonial-Grade-Green-Tea-Powder_1.avif?v=1790682088"},{"product_id":"coconut-matcha-powder","title":"Coconut Matcha","description":"\u003cp\u003eMatcha with a tropical twist.\u003c\/p\u003e\n\u003cp\u003eOur matcha is stone-ground into a powder of remarkable fineness, a rich source of natural antioxidants and full of vivid, earthy character.\u003c\/p\u003e\n\u003cp\u003eThen comes the coconut: naturally sweet, velvety and softly exotic, meeting matcha's umami depth in harmonious fashion. Completely sugar free, yet every cup feels indulgent.\u003c\/p\u003e\n\u003cp\u003ePrepare it the traditional way: two scoops with a bamboo chashaku, a splash of water at around 70 degrees, then whisk briskly in a W-shaped motion with a bamboo chasen until frothy. Or simply whisk into hot or cold milk for a totally tropical matcha latte.\u003c\/p\u003e","brand":"Whittard of Chelsea","offers":[{"title":"Default Title","offer_id":55854051688833,"sku":"356451","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8223\/8849\/files\/356451_Coconut_Matcha_1.avif?v=1790682092"},{"product_id":"bamboo-matcha-spoon","title":"Bamboo Matcha Spoon","description":"\u003cp\u003eA traditional tool at the heart of every matcha ritual.\u003c\/p\u003e\n\n\u003cp\u003eUsed for centuries in Japanese tea preparation, the chashaku is specially designed to measure the ideal amount of matcha with ease and precision.\u003c\/p\u003e\n\n\u003cp\u003eIts slender, curved shape helps transfer the delicate powder from caddy to bowl, making it an essential companion for anyone preparing matcha the traditional way.\u003c\/p\u003e\n\n\u003cp\u003eHand-crafted from natural bamboo, our chashaku reflects the simplicity and craftsmanship that sit at the heart of Japanese tea culture.\u003c\/p\u003e\n\n\u003cp\u003ePair it with a bamboo whisk to create smooth, beautifully prepared matcha at home.\u003c\/p\u003e\n\n\u003cp\u003eA small tool that makes a lasting difference to every bowl.\u003c\/p\u003e","brand":"Whittard of Chelsea","offers":[{"title":"Default Title","offer_id":55883715117441,"sku":"362053","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8223\/8849\/files\/362053-bamboo-matcha-spoon_1.png?v=1787670403"},{"product_id":"bamboo-matcha-whisk","title":"Bamboo Matcha Whisk","description":"\u003cp\u003eA traditional tool at the heart of every bowl of matcha.\u003c\/p\u003e\n\n\u003cp\u003eInspired by the craftsmanship of Takayama, the historic home of the chasen, this whisk is designed to help create the smooth, delicate froth that defines a beautifully prepared bowl of matcha.\u003c\/p\u003e\n\n\u003cp\u003eHand-crafted from high-quality bamboo, its fine tines are carefully shaped to whisk matcha evenly through water, creating a silky texture and helping every cup reach its full potential.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're new to matcha or refining an established ritual, it's an indispensable tool for traditional preparation at home.\u003c\/p\u003e\n\n\u003cp\u003eThe secret to smooth, frothy matcha, whisked the traditional way.\u003c\/p\u003e","brand":"Whittard of Chelsea","offers":[{"title":"Default Title","offer_id":56187448394113,"sku":"320838","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8223\/8849\/files\/362046-bamboo-matcha-whisk_1.png?v=1790682126"},{"product_id":"matcha-must-have-collection","title":"Matcha Must-Have Collection","description":"\u003cp\u003eInspired by centuries of tradition, crafted for modern matcha moments.\u003c\/p\u003e\n\u003cp\u003eWhether you're discovering matcha for the first time or refining an established ritual, this thoughtfully curated collection brings together the traditional tools for beautifully prepared matcha at home.\u003c\/p\u003e\n\u003cp\u003eAt its heart is our Ceremonial Grade Matcha, paired with a bamboo whisk and bamboo spoon. Together, they help create the smooth, velvety foam that makes matcha such a distinctive pleasure to drink.\u003c\/p\u003e\n\u003cp\u003eSimple, authentic and beautifully presented, it's a wonderful way to explore one of the world's most celebrated tea traditions.\u003c\/p\u003e\n\u003cp\u003ePerfect for curious beginners and devoted matcha drinkers alike.\u003c\/p\u003e","brand":"Whittard of Chelsea","offers":[{"title":"Default Title","offer_id":56232494334337,"sku":"BNDMATCHA","price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8223\/8849\/files\/BNDMATCHA-matcha-must-have-collection_2.avif?v=1790682133"}],"url":"https:\/\/www.whittard.com\/en-eu\/collections\/matcha.oembed","provider":"Whittard of Chelsea","version":"1.0","type":"link"}